Fashion
Thread
Try-on series and UGC that turned a capsule drop into a waitlist.
+190%
online sales from social
31M
views across the campaign
TikTok
main platform
The brief
Thread was launching a small capsule collection and wanted it to sell out.
What we did
A try-on series with real customers, styled three ways each, plus paid social to lookalike audiences.
The result
Online sales from social grew 190% and the next drop opened with a 6,000-person waitlist.
