Café and coffee
Roast
Reels from behind the counter that filled a neighbourhood café every Saturday.
3.1x
weekend footfall
12M
views across the campaign
main platform
The brief
A single-site café wanted more weekend customers without discounting.
What we did
We filmed the morning rush, the pours and the regulars, and turned them into a weekly Reels format. Paid boosts targeted people within three kilometres.
The result
Saturday footfall rose 3.1x in four months, and the café now opens a second site.
