Skincare
Lumen
A daily short-form routine series that turned a new serum into a sell-out.
+412%
follower growth in six months
38M
views across the campaign
TikTok
main platform
The brief
Lumen had a great serum and no audience. They wanted a social presence that felt like a friend's routine, not an ad.
What we did
We built a daily 30-second routine series with three creators, posted at the same time every morning. Each video ended on one product and one result.
The result
Followers grew 412% in six months and the serum sold out twice. Comments became the brand's best source of product ideas.
